HEAT MODEL
We know exactly who to target, and why.
We build your custom heat model to score accounts and decision-makers on fit and intent timing, so we know exactly who to engage and when.
A strategic partner, for HSO
"Many firms describe themselves as strategic partners, but few consistently act like one. Zystems did. Zeb and the team took the time to understand our business, adapted as priorities evolved, and were genuinely invested in our success. They felt like an extension of our team, not just another vendor."
The market is massive. Who do you target, right now?
Cold
Warm
Hot
Your custom heat model does the heavy lifting:
Without Zystems
With Zystems
We build your custom heat model in 3 steps.
Step 1
Analyze your closed-won.
Why your best customers bought, read three ways.
Firmographics
Industry, size, region.
Pains
What was breaking before you.
Solutions
What you built, and what it changed.
Step 2
Find lookalikes.
Who else looks like them, tiered on fit.
Addressable market
Everyone who shares their firmographics.
Custom signals
The same pains, found in your market.
Tiers
Tier 1, 2, 3 or no fit.
Step 3
Watch for intent.
Who's in market right now, and why.
First party
Your site, your ads, our outbound.
Second party
Hires, funding, growth, new tools.
Third party
Research, comparisons, peer conversations.
The equation
Lookalike fit
Worth going after?
A tier, scored per offer, from firmographics plus the signals unique to you.
Intent trigger
Worth going now?
Dated signals, on the account and on the person inside it who matches your buyers.
The signals we track.
Your heat model draws on all of these, watched across LinkedIn, X, Reddit, YouTube, private communities, forums, events and the open web. Signals get tied to a real person at a real company.
What we build.
Your heat model
Fit criteria per offer, the signals and triggers that matter to your buyers, the weights behind them, and the thresholds that decide what happens next.
Live heat in your CRM
Accounts re-scored as new triggers land, with your reps notified the moment one crosses the line.
The foundation an audience is built on
Every account we find, every contact we map and every play we run inherits this model.
Book your 30-minute strategy call now to start growing your self-sourced pipeline.
