Solutions
Solutions
Use case: Pipeline beyond vendor leads
Build pipeline you own.
We build and run a demand system that keeps your own pipeline coming, then hand you the whole thing at day 90.
Work email
Work email
Your demand system · built, run, handed over
Day 1
Day 30
Day 60
Day 90
Heat model
Your fit, your triggers
Yours
Audiences
Scored and verified
Yours
Plays
Written and running
Yours
Sending
Domains and mailboxes
Yours
CRM workflows
Routing and alerts
Yours
The whole system is yours at day 90
Whether or not you keep us
Your demand system · built, run, handed over
Day 1
Day 30
Day 60
Day 90
Heat model
Your fit, your triggers
Yours
Audiences
Scored and verified
Yours
Plays
Written and running
Yours
Sending
Domains and mailboxes
Yours
CRM workflows
Routing and alerts
Yours
The whole system is yours at day 90
Whether or not you keep us


A consistent demand engine, for SAP partners
A consistent demand engine, for SAP partners
"Zystems assembles a consistent pipeline demand engine that follows a methodology most partners understand but have difficulty successfully implementing on their own."
Korstiaan Hardam
Former Global Head of Demand Generation, SAP
Former Global Head of Demand Generation, SAP

Where you're stuck
Vendor leads got you here. They won't get you where you're going.
Referrals and vendor leads are welcome, but you can't forecast them, you can't scale them, and a vendor lead is the vendor's relationship, not yours. Pipeline you source yourself is the only kind you control.
Zystems can:
Build a demand system that sources pipeline you own
Keep it running, so pipeline doesn't wait on a referral
Hand you the whole system at day 90, whether or not you keep us
How we handle it.
Jump to a part
+
Heat model
A model that's yours.
Built from the customers you've won, so the model is yours, not the vendor's.
Heat model
A model that's yours.
Built from the customers you've won, so the model is yours, not the vendor's.
Your wins
H
Halvorsen Freight
Closed-won
C
Castell Labs
Closed-won
N
Northwind Grid
Closed-won
O
Ostrava Systems
Closed-won
Vendor-passed
Lead from vendor
Lead from vendor
Lead from vendor
Lead from vendor
Your heat model learns from your wins only
Your wins
H
Halvorsen Freight
Closed-won
C
Castell Labs
Closed-won
N
Northwind Grid
Closed-won
O
Ostrava Systems
Closed-won
Vendor-passed
Lead from vendor
Lead from vendor
Lead from vendor
Lead from vendor
Your heat model learns from your wins only
Your wins
H
Halvorsen Freight
Closed-won
C
Castell Labs
Closed-won
N
Northwind Grid
Closed-won
O
Ostrava Systems
Closed-won
Vendor-passed
Lead from vendor
Lead from vendor
Lead from vendor
Lead from vendor
Your heat model learns from your wins only
Heat model
A model that's yours.
Built from the customers you've won, so the model is yours, not the vendor's.
Audience building
Accounts you choose.
Accounts you choose, net new and named, rather than whoever the vendor passes along.
Audience building
Accounts you choose.
Accounts you choose, net new and named, rather than whoever the vendor passes along.
Their list
Brightline Health
Kestrel Retail
Fenwick Legal
Sable Hospitality
Tidewater Foods
Your list, scored and ranked
Pellham Insurance
Tier 1
Orbis Payments
Tier 1
Meridian Tool Co
Tier 2
Juniper Analytics
Tier 2
Granite Peak CU
Tier 3
Their list
Brightline Health
Kestrel Retail
Fenwick Legal
Sable Hospitality
Tidewater Foods
Your list, scored and ranked
Pellham Insurance
Tier 1
Orbis Payments
Tier 1
Meridian Tool Co
Tier 2
Juniper Analytics
Tier 2
Granite Peak CU
Tier 3
Their list
Brightline Health
Kestrel Retail
Fenwick Legal
Sable Hospitality
Tidewater Foods
Your list, scored and ranked
Pellham Insurance
Tier 1
Orbis Payments
Tier 1
Meridian Tool Co
Tier 2
Juniper Analytics
Tier 2
Granite Peak CU
Tier 3
Audience building
Accounts you choose.
Accounts you choose, net new and named, rather than whoever the vendor passes along.
Demand plays
A steady source, always on.
Multichannel plays that run continuously, so pipeline has a steady source instead of a lucky one.
Demand plays
A steady source, always on.
Multichannel plays that run continuously, so pipeline has a steady source instead of a lucky one.
New conversations, one quarter
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Your plays
Referrals
Steady, from your plays
When a referral happens
New conversations, one quarter
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Your plays
Referrals
Steady, from your plays
When a referral happens
New conversations, one quarter
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Your plays
Referrals
Steady, from your plays
When a referral happens
Demand plays
A steady source, always on.
Multichannel plays that run continuously, so pipeline has a steady source instead of a lucky one.
Hot lead handoff
Your name on the relationship.
Leads from your own plays, with your name on the relationship from the first touch.
Hot lead handoff
Your name on the relationship.
Leads from your own plays, with your name on the relationship from the first touch.
D
Dana Okafor
VP Engineering · Halvorsen Freight
Hot
First touch
Your play · New executive · Sep 9
Owner
Your rep, Sam Reyes
Source
Your demand system, not a vendor
D
Dana Okafor
VP Engineering · Halvorsen Freight
Hot
First touch
Your play · New executive · Sep 9
Owner
Your rep, Sam Reyes
Source
Your demand system, not a vendor
D
Dana Okafor
VP Engineering · Halvorsen Freight
Hot
First touch
Your play · New executive · Sep 9
Owner
Your rep, Sam Reyes
Source
Your demand system, not a vendor
Hot lead handoff
Your name on the relationship.
Leads from your own plays, with your name on the relationship from the first touch.
The plays we'd run.
A few from the library. See them all
People on the move
Champion moved on
When
Someone you delivered for joins a new company.
We run
A note built on the work you did together, while they're choosing who to bring in.
People on the move
Champion moved on
When
Someone you delivered for joins a new company.
We run
A note built on the work you did together, while they're choosing who to bring in.
Your own channels · CRM
Closed-lost revival
When
Three to six months after a deal was lost.
We run
What's changed since, tied to the objection they raised.
Your own channels · CRM
Closed-lost revival
When
Three to six months after a deal was lost.
We run
What's changed since, tied to the objection they raised.
Company changes
Funding round
When
The account raises a round.
We run
What a peer built after the same raise, sent in weeks two to four.
Company changes
Funding round
When
The account raises a round.
We run
What a peer built after the same raise, sent in weeks two to four.
Start building your demand system now.
Book your 30-minute strategy call now to start growing your self-sourced pipeline.