Use case: Pipeline beyond vendor leads

Build pipeline you own.

We build and run a demand system that keeps your own pipeline coming, then hand you the whole thing at day 90.

Your demand system · built, run, handed over

Day 1

Day 30

Day 60

Day 90

Heat model

Your fit, your triggers

Yours

Audiences

Scored and verified

Yours

Plays

Written and running

Yours

Sending

Domains and mailboxes

Yours

CRM workflows

Routing and alerts

Yours

The whole system is yours at day 90

Whether or not you keep us

Your demand system · built, run, handed over

Day 1

Day 30

Day 60

Day 90

Heat model

Your fit, your triggers

Yours

Audiences

Scored and verified

Yours

Plays

Written and running

Yours

Sending

Domains and mailboxes

Yours

CRM workflows

Routing and alerts

Yours

The whole system is yours at day 90

Whether or not you keep us

Korstiaan Hardam
Korstiaan Hardam

A consistent demand engine, for SAP partners

A consistent demand engine, for SAP partners

"Zystems assembles a consistent pipeline demand engine that follows a methodology most partners understand but have difficulty successfully implementing on their own."

Korstiaan Hardam

Former Global Head of Demand Generation, SAP

Former Global Head of Demand Generation, SAP

SAP

Where you're stuck

Vendor leads got you here. They won't get you where you're going.

Referrals and vendor leads are welcome, but you can't forecast them, you can't scale them, and a vendor lead is the vendor's relationship, not yours. Pipeline you source yourself is the only kind you control.

Zystems can:

Build a demand system that sources pipeline you own

Keep it running, so pipeline doesn't wait on a referral

Hand you the whole system at day 90, whether or not you keep us

How we handle it.

Heat model

A model that's yours.

Built from the customers you've won, so the model is yours, not the vendor's.

Heat model

A model that's yours.

Built from the customers you've won, so the model is yours, not the vendor's.

Your wins

H

Halvorsen Freight

Closed-won

C

Castell Labs

Closed-won

N

Northwind Grid

Closed-won

O

Ostrava Systems

Closed-won

Vendor-passed

Lead from vendor

Lead from vendor

Lead from vendor

Lead from vendor

Your heat model learns from your wins only

Your wins

H

Halvorsen Freight

Closed-won

C

Castell Labs

Closed-won

N

Northwind Grid

Closed-won

O

Ostrava Systems

Closed-won

Vendor-passed

Lead from vendor

Lead from vendor

Lead from vendor

Lead from vendor

Your heat model learns from your wins only

Your wins

H

Halvorsen Freight

Closed-won

C

Castell Labs

Closed-won

N

Northwind Grid

Closed-won

O

Ostrava Systems

Closed-won

Vendor-passed

Lead from vendor

Lead from vendor

Lead from vendor

Lead from vendor

Your heat model learns from your wins only

Heat model

A model that's yours.

Built from the customers you've won, so the model is yours, not the vendor's.

Audience building

Accounts you choose.

Accounts you choose, net new and named, rather than whoever the vendor passes along.

Audience building

Accounts you choose.

Accounts you choose, net new and named, rather than whoever the vendor passes along.

Their list

Brightline Health

Kestrel Retail

Fenwick Legal

Sable Hospitality

Tidewater Foods

Your list, scored and ranked

Pellham Insurance

Tier 1

Orbis Payments

Tier 1

Meridian Tool Co

Tier 2

Juniper Analytics

Tier 2

Granite Peak CU

Tier 3

Their list

Brightline Health

Kestrel Retail

Fenwick Legal

Sable Hospitality

Tidewater Foods

Your list, scored and ranked

Pellham Insurance

Tier 1

Orbis Payments

Tier 1

Meridian Tool Co

Tier 2

Juniper Analytics

Tier 2

Granite Peak CU

Tier 3

Their list

Brightline Health

Kestrel Retail

Fenwick Legal

Sable Hospitality

Tidewater Foods

Your list, scored and ranked

Pellham Insurance

Tier 1

Orbis Payments

Tier 1

Meridian Tool Co

Tier 2

Juniper Analytics

Tier 2

Granite Peak CU

Tier 3

Audience building

Accounts you choose.

Accounts you choose, net new and named, rather than whoever the vendor passes along.

Demand plays

A steady source, always on.

Multichannel plays that run continuously, so pipeline has a steady source instead of a lucky one.

Demand plays

A steady source, always on.

Multichannel plays that run continuously, so pipeline has a steady source instead of a lucky one.

New conversations, one quarter

W1

W2

W3

W4

W5

W6

W7

W8

W9

W10

W11

W12

W13

Your plays

Referrals

Steady, from your plays

When a referral happens

New conversations, one quarter

W1

W2

W3

W4

W5

W6

W7

W8

W9

W10

W11

W12

W13

Your plays

Referrals

Steady, from your plays

When a referral happens

New conversations, one quarter

W1

W2

W3

W4

W5

W6

W7

W8

W9

W10

W11

W12

W13

Your plays

Referrals

Steady, from your plays

When a referral happens

Demand plays

A steady source, always on.

Multichannel plays that run continuously, so pipeline has a steady source instead of a lucky one.

Hot lead handoff

Your name on the relationship.

Leads from your own plays, with your name on the relationship from the first touch.

Hot lead handoff

Your name on the relationship.

Leads from your own plays, with your name on the relationship from the first touch.

D

Dana Okafor

VP Engineering · Halvorsen Freight

Hot

First touch

Your play · New executive · Sep 9

Owner

Your rep, Sam Reyes

Source

Your demand system, not a vendor

D

Dana Okafor

VP Engineering · Halvorsen Freight

Hot

First touch

Your play · New executive · Sep 9

Owner

Your rep, Sam Reyes

Source

Your demand system, not a vendor

D

Dana Okafor

VP Engineering · Halvorsen Freight

Hot

First touch

Your play · New executive · Sep 9

Owner

Your rep, Sam Reyes

Source

Your demand system, not a vendor

Hot lead handoff

Your name on the relationship.

Leads from your own plays, with your name on the relationship from the first touch.

The plays we'd run.

A few from the library. See them all

People on the move

Champion moved on

When

Someone you delivered for joins a new company.

We run

A note built on the work you did together, while they're choosing who to bring in.

People on the move

Champion moved on

When

Someone you delivered for joins a new company.

We run

A note built on the work you did together, while they're choosing who to bring in.

Your own channels · CRM

Closed-lost revival

When

Three to six months after a deal was lost.

We run

What's changed since, tied to the objection they raised.

Your own channels · CRM

Closed-lost revival

When

Three to six months after a deal was lost.

We run

What's changed since, tied to the objection they raised.

Company changes

Funding round

When

The account raises a round.

We run

What a peer built after the same raise, sent in weeks two to four.

Company changes

Funding round

When

The account raises a round.

We run

What a peer built after the same raise, sent in weeks two to four.

Start building your demand system now.

Book your 30-minute strategy call now to start growing your self-sourced pipeline.