Solutions
Solutions
Use case: Launching a new offer or practice
Build pipeline for your new offer.
We find the accounts that need it, build the offer and message that launch it, and hand your reps leads while the launch is fresh.
Work email
Work email
The offer
Data platform readiness audit
Who needs it
Accounts matched on fit for it
The launch
Page, emails and ads live
First lead
Castell Labs asked for the audit
The offer
Data platform readiness audit
Who needs it
Accounts matched on fit for it
The launch
Page, emails and ads live
First lead
Castell Labs asked for the audit
Hot lead: Priya Raman, Head of Infrastructure, Castell Labs
While the launch is fresh
The offer
Data platform readiness audit
Who needs it
Accounts matched on fit for it
The launch
Page, emails and ads live
First lead
Castell Labs asked for the audit
The offer
Data platform readiness audit
Who needs it
Accounts matched on fit for it
The launch
Page, emails and ads live
First lead
Castell Labs asked for the audit
Hot lead: Priya Raman, Head of Infrastructure, Castell Labs
While the launch is fresh
A repeatable demand playbook, built for AWS
A repeatable demand playbook, built for AWS
"SMB competency partners need a repeatable demand playbook to build pipeline. Zystems built this playbook, then ran it, optimized it and measured it."
Jim Acuff
Former Head of Marketing, SMB Americas, AWS
Former Head of Marketing, SMB Americas, AWS
Where you're stuck
You've built a new offer. Now it needs buyers.
A new practice, platform or service line starts with no pipeline and no track record. The accounts that need it exist. You just don't know which ones, or when they'll be ready.
Zystems can:
Find the accounts that need your new offer, scored on fit for it
Build the offer, landing page and message that launch it
Put it in front of buyers the moment they're ready
How we handle it.
Jump to a part
+
Heat model
A fit profile for the new offer.
A fit profile for the new offer itself, because the buyers for a new practice aren't always the buyers for your old one.
Heat model
A fit profile for the new offer.
A fit profile for the new offer itself, because the buyers for a new practice aren't always the buyers for your old one.
Your practice
The new offer
Buyer
CTO, VP Engineering
Head of Data, CDO
New
Platform
AWS
AWS
Pain
Legacy migration
Warehouse costs, slow reporting
New
Trigger
New CTO
Hiring data engineers
New
Your practice
The new offer
Buyer
CTO, VP Engineering
Head of Data, CDO
New
Platform
AWS
AWS
Pain
Legacy migration
Warehouse costs, slow reporting
New
Trigger
New CTO
Hiring data engineers
New
Your practice
The new offer
Buyer
CTO, VP Engineering
Head of Data, CDO
New
Platform
AWS
AWS
Pain
Legacy migration
Warehouse costs, slow reporting
New
Trigger
New CTO
Hiring data engineers
New
Heat model
A fit profile for the new offer.
A fit profile for the new offer itself, because the buyers for a new practice aren't always the buyers for your old one.
Audience building
Buyers for it, new and existing.
Accounts showing the pains the new offer solves, net new and inside your existing customer base.
Audience building
Buyers for it, new and existing.
Accounts showing the pains the new offer solves, net new and inside your existing customer base.
Net new accounts
C
Castell Labs
Hiring data engineers
A
Aster Bio
Warehouse costs
L
Lumen Ridge Media
Slow reporting
Your current customers
H
Halvorsen Freight
Customer · new CDO
N
Northwind Grid
Customer · data team growing
O
Ostrava Systems
Customer · reporting pain
Both matched on fit for the new offer
Net new accounts
C
Castell Labs
Hiring data engineers
A
Aster Bio
Warehouse costs
L
Lumen Ridge Media
Slow reporting
Your current customers
H
Halvorsen Freight
Customer · new CDO
N
Northwind Grid
Customer · data team growing
O
Ostrava Systems
Customer · reporting pain
Both matched on fit for the new offer
Net new accounts
C
Castell Labs
Hiring data engineers
A
Aster Bio
Warehouse costs
L
Lumen Ridge Media
Slow reporting
Your current customers
H
Halvorsen Freight
Customer · new CDO
N
Northwind Grid
Customer · data team growing
O
Ostrava Systems
Customer · reporting pain
Both matched on fit for the new offer
Audience building
Buyers for it, new and existing.
Accounts showing the pains the new offer solves, net new and inside your existing customer base.
Demand plays
A launch kit, built and run.
We design the lead magnet, landing page and messaging that launch the offer, then run it across every channel.
Demand plays
A launch kit, built and run.
We design the lead magnet, landing page and messaging that launch the offer, then run it across every channel.
The launch kit
Lead magnet
Data platform readiness audit
Landing page
Book the audit
Emails
Three, written from the trigger
Runs on
The launch kit
Lead magnet
Data platform readiness audit
Landing page
Book the audit
Emails
Three, written from the trigger
Runs on
The launch kit
Lead magnet
Data platform readiness audit
Landing page
Book the audit
Emails
Three, written from the trigger
Runs on
Demand plays
A launch kit, built and run.
We design the lead magnet, landing page and messaging that launch the offer, then run it across every channel.
Hot lead handoff
Leads reps can sell into.
Reps get launch leads with the talk track for an offer they're still learning to sell.
Hot lead handoff
Leads reps can sell into.
Reps get launch leads with the talk track for an offer they're still learning to sell.
P
Priya Raman
Head of Infrastructure · Castell Labs
Hot
Why they're hot
Hiring data engineers, requested the audit
Talk track, new offer
Most teams we audit are paying for warehouse capacity they don't use. Worth a look at where yours goes?
Who else
Marcus Lindqvist, CTO · Tom Becker, CFO
P
Priya Raman
Head of Infrastructure · Castell Labs
Hot
Why they're hot
Hiring data engineers, requested the audit
Talk track, new offer
Most teams we audit are paying for warehouse capacity they don't use. Worth a look at where yours goes?
Who else
Marcus Lindqvist, CTO · Tom Becker, CFO
P
Priya Raman
Head of Infrastructure · Castell Labs
Hot
Why they're hot
Hiring data engineers, requested the audit
Talk track, new offer
Most teams we audit are paying for warehouse capacity they don't use. Worth a look at where yours goes?
Who else
Marcus Lindqvist, CTO · Tom Becker, CFO
Hot lead handoff
Leads reps can sell into.
Reps get launch leads with the talk track for an offer they're still learning to sell.
The plays we'd run.
A few from the library. See them all
Company changes · stack
New platform committed
When
The account adopts the cloud or data platform you deliver on.
We run
The implementation conversation, before they choose a partner.
Company changes · stack
New platform committed
When
The account adopts the cloud or data platform you deliver on.
We run
The implementation conversation, before they choose a partner.
Company changes · stack
Migration hiring
When
Job posts name a migration or a platform they don't run yet.
We run
Outreach on the project while it's still being scoped.
Company changes · stack
Migration hiring
When
Job posts name a migration or a platform they don't run yet.
We run
Outreach on the project while it's still being scoped.
Company changes · stack
Platform dropped
When
A tool disappears from their stack.
We run
A migration offer within days, while the gap is fresh.
Company changes · stack
Platform dropped
When
A tool disappears from their stack.
We run
A migration offer within days, while the gap is fresh.
Start building your demand system now.
Book your 30-minute strategy call now to start growing your self-sourced pipeline.
Copyright 2026 Zystems
zystems.ai
Copyright 2026 Zystems
zystems.ai
Copyright 2026 Zystems
zystems.ai