Use case: New territories or verticals

Build pipeline in a new market.

We find the accounts that fit, reach the whole buying group and hand your reps hot leads, while you're still building a name there.

New market · Canadian logistics

V

Varden Logistics

Hot · Tier 1

N

Northshore Shipping

Tier 2

L

Laurentide Cold Chain

Tier 1

T

Tamarack Freight

No fit

H

Harbourline Ports

Tier 2

P

Prairie Line Carriers

Tier 1

M

Muskoka Rail

No fit

C

Caribou Haulage

Tier 3

A

Aspen Ridge Transit

Tier 2

K

Kestrel Bay Depot

No fit

Hot lead at Varden Logistics: Jonah Tremblay, Head of Platform

Before they knew your name

New market · Canadian logistics

V

Varden Logistics

Hot · Tier 1

N

Northshore Shipping

Tier 2

L

Laurentide Cold Chain

Tier 1

T

Tamarack Freight

No fit

H

Harbourline Ports

Tier 2

P

Prairie Line Carriers

Tier 1

M

Muskoka Rail

No fit

C

Caribou Haulage

Tier 3

A

Aspen Ridge Transit

Tier 2

K

Kestrel Bay Depot

No fit

Hot lead at Varden Logistics: Jonah Tremblay, Head of Platform

Before they knew your name

Korstiaan Hardam
Korstiaan Hardam

A consistent demand engine, from a real build

A consistent demand engine, from a real build

"Zystems assembles a consistent pipeline demand engine that follows a methodology most partners understand but have difficulty successfully implementing on their own."

Korstiaan Hardam

Former Global Head of Demand Generation, SAP

Former Global Head of Demand Generation, SAP

SAP

Where you're stuck

You're moving into a new market, and nobody there knows you.

No referrals, and no case studies anyone there recognizes. Waiting for the market to find you takes time you don't have.

Zystems can:

Find the accounts in your new market that look like your best customers

Spot who's in market right now, before you've built a name

Put you in front of the whole buying group from day one

How we handle it.

Heat model

Fit, rebuilt for the new market.

We rebuild your fit for the new market: the firmographics, pains and signals that matter there, not the ones that worked at home.

Heat model

Fit, rebuilt for the new market.

We rebuild your fit for the new market: the firmographics, pains and signals that matter there, not the ones that worked at home.

Your home market

The new market

Market

Logistics · US

Logistics · Canada

Size

Mid-market

Mid-market

Platform

AWS

Azure

Changed

Must have

SOC 2

Canadian data residency

Changed

Best trigger

New CTO

New CTO

Your home market

The new market

Market

Logistics · US

Logistics · Canada

Size

Mid-market

Mid-market

Platform

AWS

Azure

Changed

Must have

SOC 2

Canadian data residency

Changed

Best trigger

New CTO

New CTO

Your home market

The new market

Market

Logistics · US

Logistics · Canada

Size

Mid-market

Mid-market

Platform

AWS

Azure

Changed

Must have

SOC 2

Canadian data residency

Changed

Best trigger

New CTO

New CTO

Heat model

Fit, rebuilt for the new market.

We rebuild your fit for the new market: the firmographics, pains and signals that matter there, not the ones that worked at home.

Audience building

Net new accounts from day one.

Net new accounts in the territory or vertical, sourced and scored, with the buying group mapped inside each.

Audience building

Net new accounts from day one.

Net new accounts in the territory or vertical, sourced and scored, with the buying group mapped inside each.

V

Varden Logistics

N

Northshore Shipping

L

Laurentide Cold Chain

T

Tamarack Freight

H

Harbourline Ports

P

Prairie Line Carriers

M

Muskoka Rail

C

Caribou Haulage

A

Aspen Ridge Transit

V

Varden Logistics

Tier 1 · opened

Buying group

J

Jonah Tremblay

Head of Platform

Champion

C

Claire Ouellet

CIO

Decision maker

D

Devon Walsh

Head of Security

Can block

V

Varden Logistics

N

Northshore Shipping

L

Laurentide Cold Chain

T

Tamarack Freight

H

Harbourline Ports

P

Prairie Line Carriers

M

Muskoka Rail

C

Caribou Haulage

A

Aspen Ridge Transit

V

Varden Logistics

Tier 1 · opened

Buying group

J

Jonah Tremblay

Head of Platform

Champion

C

Claire Ouellet

CIO

Decision maker

D

Devon Walsh

Head of Security

Can block

V

Varden Logistics

N

Northshore Shipping

L

Laurentide Cold Chain

T

Tamarack Freight

H

Harbourline Ports

P

Prairie Line Carriers

M

Muskoka Rail

C

Caribou Haulage

A

Aspen Ridge Transit

V

Varden Logistics

Tier 1 · opened

Buying group

J

Jonah Tremblay

Head of Platform

Champion

C

Claire Ouellet

CIO

Decision maker

D

Devon Walsh

Head of Security

Can block

Audience building

Net new accounts from day one.

Net new accounts in the territory or vertical, sourced and scored, with the buying group mapped inside each.

Demand plays

Awareness first, then proof that travels.

Awareness first, because nobody knows you yet, then consideration plays built on the proof that travels: work you've done for companies like theirs.

Demand plays

Awareness first, then proof that travels.

Awareness first, because nobody knows you yet, then consideration plays built on the proof that travels: work you've done for companies like theirs.

Wk 1

Wk 2

Wk 3

Wk 4

Wk 5

Wk 6

Awareness ads

Committee

Committee

Committee

Consideration

Case study

Reply

Email · proof that travels

How Halvorsen Freight, a logistics team like yours, ran its migration

Wk 1

Wk 2

Wk 3

Wk 4

Wk 5

Wk 6

Awareness ads

Committee

Committee

Committee

Consideration

Case study

Reply

Email · proof that travels

How Halvorsen Freight, a logistics team like yours, ran its migration

Wk 1

Wk 2

Wk 3

Wk 4

Wk 5

Wk 6

Awareness ads

Committee

Committee

Committee

Consideration

Case study

Reply

Email · proof that travels

How Halvorsen Freight, a logistics team like yours, ran its migration

Demand plays

Awareness first, then proof that travels.

Awareness first, because nobody knows you yet, then consideration plays built on the proof that travels: work you've done for companies like theirs.

Hot lead handoff

Hot leads, with context for a cold start.

Reps get the hottest leads in the new market, with the context to open a conversation with a stranger.

Hot lead handoff

Hot leads, with context for a cold start.

Reps get the hottest leads in the new market, with the context to open a conversation with a stranger.

J

Jonah Tremblay

Head of Platform · Varden Logistics

Hot

Why they're hot

New CIO, Azure evaluation, read your migration guide

Proof to bring

Halvorsen Freight, same sector, same migration

Who else

Claire Ouellet, CIO · Devon Walsh, Head of Security

J

Jonah Tremblay

Head of Platform · Varden Logistics

Hot

Why they're hot

New CIO, Azure evaluation, read your migration guide

Proof to bring

Halvorsen Freight, same sector, same migration

Who else

Claire Ouellet, CIO · Devon Walsh, Head of Security

J

Jonah Tremblay

Head of Platform · Varden Logistics

Hot

Why they're hot

New CIO, Azure evaluation, read your migration guide

Proof to bring

Halvorsen Freight, same sector, same migration

Who else

Claire Ouellet, CIO · Devon Walsh, Head of Security

Hot lead handoff

Hot leads, with context for a cold start.

Reps get the hottest leads in the new market, with the context to open a conversation with a stranger.

The plays we'd run.

A few from the library. See them all

Company changes

Expansion

When

A new region, office or market opens.

We run

A rollout play on compliance, regional setup and scaling the platform.

Company changes

Expansion

When

A new region, office or market opens.

We run

A rollout play on compliance, regional setup and scaling the platform.

People on the move

New executive

When

A new CIO, CTO or CDO starts.

We run

A first-90-days roadmap offer, timed for their second to sixth week, before their plans are set.

People on the move

New executive

When

A new CIO, CTO or CDO starts.

We run

A first-90-days roadmap offer, timed for their second to sixth week, before their plans are set.

Your own channels

High-intent page visit

When

Someone at a hot account reads your case studies or services pages.

We run

An email the same day and a LinkedIn touch the next, aimed at the whole committee.

Your own channels

High-intent page visit

When

Someone at a hot account reads your case studies or services pages.

We run

An email the same day and a LinkedIn touch the next, aimed at the whole committee.

Start building your demand system now.

Book your 30-minute strategy call now to start growing your self-sourced pipeline.