HOT LEAD HANDOFF
Including the buyers deep in evaluation your reps would never spot. Every lead arrives with the score explained, a talk track, suggested next steps, and the buying group mapped.
"Zystems provides hot MQLs early in the discovery phase, before other vendors enter the deal. This offers an opportunity for brand awareness across the buying team at key accounts when the signals are strongest, during first-party website visits. It's incredibly compelling."
Will Vasquez
If reps are just waiting for a demo request, it's too late.
Not all buyers are ready to 'talk to sales.' Some of your hottest leads haven't filled in a form yet. They're researching, comparing and asking peers, and if your reps don't reach them first, a competitor will.
ZYSTEMS DELIVERS:
Hot lead alerts so reps reach people in a buying cycle before your competition
A clear talk track for the rep's first conversation
The mapped buying group so reps multi-thread from day one
What makes a lead hot.
Demo booked
They asked to talk.
A demo booked, or a form fill.
Mon
Tue
Wed
Thu
Fri
Thu 10:00 · Demo with Dana Okafor
Trial started
They tried it.
For software partners, a trial or signup at a hot account.
C
Castell Labs
Account heat
Hot
Trial started
Platform lead · today
Hot MQL
They earned a call.
Enough action across the plays to score hot.
Opened the offer email
Visited pricing
Replied to the DM
Hot
The hot lead, as your rep sees it.
It lands where your reps already work.
Your own routing rules take it from there.
In HubSpot or Salesforce
The lead record created or updated, with the score, talk track and buying group attached.
Lead record
D
Dana Okafor
Hot
Score
Explained
Talk track
Attached
Buying group
Five people
An alert in Slack
The name, the reason they're hot and a link to the record, the moment it happens.
#hot-leads
Z
Hot lead: Dana Okafor, Halvorsen Freight
New CTO, read your migration guide twice.
Open the record
An email alert
The same summary in the rep's inbox, for teams that don't live in Slack.
Inbox
From Zystems · to Sam Reyes
Hot lead: Dana Okafor, Halvorsen Freight
Why she's hot, what to open with and who else to bring in.
Reporting
Then we show you what turned into pipeline.
Which signals, plays and channels turned into meetings and pipeline, so every month starts from evidence rather than a hunch.
Start building your demand system now.
Book your 30-minute strategy call now to start growing your self-sourced pipeline.
