Solutions
Solutions
Use case: Conversations before your competition
Reach buyers before your competition.
We spot the accounts and people in a buying cycle, engage the whole buying group and hand your reps hot leads before a form is ever filled in.
Work email
Work email
Halvorsen Freight · the buying journey
Researching
Sep 2
Comparing partners
Sep 9
Asking peers
Sep 12
Shortlisting
Oct 3
Form fill
Oct 14
Your rep calls Dana
Sep 13 · with Zystems
Where vendors usually hear
Oct 14 · the form
Halvorsen Freight · the buying journey
Researching
Sep 2
Comparing partners
Sep 9
Asking peers
Sep 12
Shortlisting
Oct 3
Form fill
Oct 14
Your rep calls Dana
Sep 13 · with Zystems
Where vendors usually hear
Oct 14 · the form
Halvorsen Freight · the buying journey
Researching
Sep 2
Comparing partners
Sep 9
Asking peers
Sep 12
Your rep calls Dana
Sep 13 · with Zystems
Shortlisting
Oct 3
Form fill
Oct 14
Where vendors usually hear
Oct 14 · the form
MQLs before other vendors, from a real build
MQLs before other vendors, from a real build
"Zystems provides MQLs early in the discovery phase, before other vendors enter the deal. This offers an opportunity for brand awareness across the buying team at key accounts when the signals are strongest, during first-party website visits. It's incredibly compelling."
Will Vasquez
Global Director of Account-Based GTM Strategies
Global Director of Account-Based GTM Strategies
Where you're stuck
By the time they fill in a form, your competition is already in the deal.
Most buyers research, compare and ask peers long before they talk to anyone. If your reps only hear about them when a form lands, they're walking into a shortlist someone else wrote.
Zystems can:
Spot buyers in a buying cycle before they raise a hand
Reach the whole buying group while the signal is fresh
Hand reps hot leads before other vendors enter the deal
How we handle it.
Jump to a part
+
Heat model
Intent, dated to the day.
Intent triggers dated to the day, so we know who's in market now, not who fit last quarter.
Heat model
Intent, dated to the day.
Intent triggers dated to the day, so we know who's in market now, not who fit last quarter.
H
Halvorsen Freight
Tier 1 · Logistics
In market
Sep 2
New CTO in role
Sep 5
Hiring cloud architects
Sep 8
Read your migration guide
Sep 9
Asked peers about partners
In market
H
Halvorsen Freight
Tier 1 · Logistics
In market
Sep 2
New CTO in role
Sep 5
Hiring cloud architects
Sep 8
Read your migration guide
Sep 9
Asked peers about partners
In market
H
Halvorsen Freight
Tier 1 · Logistics
In market
Sep 2
New CTO in role
Sep 5
Hiring cloud architects
Sep 8
Read your migration guide
Sep 9
Asked peers about partners
In market
Heat model
Intent, dated to the day.
Intent triggers dated to the day, so we know who's in market now, not who fit last quarter.
Audience building
The person behind the signal.
We resolve each signal to the person who acted, then map the committee around them.
Audience building
The person behind the signal.
We resolve each signal to the person who acted, then map the committee around them.
Research and communities · peer forum · Sep 9
"Who's good for a mid-size freight migration?"
D
Dana Okafor
VP Engineering · Halvorsen Freight · asked it
Champion
M
Marcus Lindqvist
CTO
Decision maker
P
Priya Raman
Head of Infrastructure
Evaluator
T
Tom Becker
CFO
Approver
S
Sam Ito
Security lead
Can block
Research and communities · peer forum · Sep 9
"Who's good for a mid-size freight migration?"
D
Dana Okafor
VP Engineering · Halvorsen Freight · asked it
Champion
M
Marcus Lindqvist
CTO
Decision maker
P
Priya Raman
Head of Infrastructure
Evaluator
T
Tom Becker
CFO
Approver
S
Sam Ito
Security lead
Can block
Research and communities · peer forum · Sep 9
"Who's good for a mid-size freight migration?"
D
Dana Okafor
VP Engineering · Halvorsen Freight · asked it
Champion
M
Marcus Lindqvist
CTO
Decision maker
P
Priya Raman
Head of Infrastructure
Evaluator
T
Tom Becker
CFO
Approver
S
Sam Ito
Security lead
Can block
Audience building
The person behind the signal.
We resolve each signal to the person who acted, then map the committee around them.
Demand plays
Plays start when we see the signal.
Plays start the day the signal lands and speak to what the buyer is researching, not a generic pitch.
Demand plays
Plays start when we see the signal.
Plays start the day the signal lands and speak to what the buyer is researching, not a generic pitch.
Dana reads your case study
Day 0 · 9:14
Day 0
Day 1
Day 2
Day 3
11:00
Follow-up
LinkedIn ad
Live 13:00
Committee
DM
15:30
Reply
Three touches before the day is out
Dana reads your case study
Day 0 · 9:14
Day 0
Day 1
Day 2
Day 3
11:00
Follow-up
LinkedIn ad
Live 13:00
Committee
DM
15:30
Reply
Three touches before the day is out
Dana reads your case study
Day 0 · 9:14
Day 0
Day 1
Day 2
Day 3
11:00
Follow-up
LinkedIn ad
Live 13:00
Committee
DM
15:30
Reply
Three touches before the day is out
Demand plays
Plays start when we see the signal.
Plays start the day the signal lands and speak to what the buyer is researching, not a generic pitch.
Hot lead handoff
Hot leads before the form.
Hot MQLs reach your reps with why they're hot and what to say, before a form ever gets filled in.
Hot lead handoff
Hot leads before the form.
Hot MQLs reach your reps with why they're hot and what to say, before a form ever gets filled in.
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Your rep
First call
A competitor
Form fill
Weeks earlier
Your rep's in the deal before the shortlist
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Your rep
First call
A competitor
Form fill
Weeks earlier
Your rep's in the deal before the shortlist
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Your rep
First call
A competitor
Form fill
Weeks earlier
Your rep's in the deal before the shortlist
Hot lead handoff
Hot leads before the form.
Hot MQLs reach your reps with why they're hot and what to say, before a form ever gets filled in.
The plays we'd run.
A few from the library. See them all
Social activity
Engaging with competitors
When
Buyers follow or comment on a rival partner's posts.
We run
A DM and an email on what sets you apart, with a client story to prove it.
Social activity
Engaging with competitors
When
Buyers follow or comment on a rival partner's posts.
We run
A DM and an email on what sets you apart, with a client story to prove it.
Your own channels
High-intent page visit
When
Someone at a hot account reads your case studies or services pages.
We run
An email the same day and a LinkedIn touch the next, aimed at the whole committee.
Your own channels
High-intent page visit
When
Someone at a hot account reads your case studies or services pages.
We run
An email the same day and a LinkedIn touch the next, aimed at the whole committee.
Company changes · stack
New platform committed
When
The account adopts the cloud or data platform you deliver on.
We run
The implementation conversation, before they choose a partner.
Company changes · stack
New platform committed
When
The account adopts the cloud or data platform you deliver on.
We run
The implementation conversation, before they choose a partner.
Start building your demand system now.
Book your 30-minute strategy call now to start growing your self-sourced pipeline.
Copyright 2026 Zystems
zystems.ai
Copyright 2026 Zystems
zystems.ai
Copyright 2026 Zystems
zystems.ai